Sapporo Travel Guide
Tourism Sites
Sapporo Beer Museum
🧠 Fact: The museum offers a deep dive into the history of Japan’s famous beer and the brewing
process.
💡 Tip: Enjoy a tasting session at the adjacent Sapporo Beer Garden.
Info: Sapporo Beer Museum, housed in a charming red-brick building in Sapporo’s historic factory district, showcases the rich legacy of Japan’s oldest beer brand—Sapporo. Opened in 1987, the museum offers engaging exhibits on brewing techniques, equipment, and the brand’s evolution since 1876. Visitors can sample freshly brewed Sapporo lager in the attached Biergarten, enjoy seasonal flavors, and pick up exclusive souvenirs. The venue frequently hosts beer-themed events and food-pairing tastings. It’s both an educational and refreshing stop—ideal for beer enthusiasts, history buffs, and travelers seeking a taste of local culture in Hokkaido.
Sapporo Snow Festival
🧠 Fact: An annual winter festival featuring spectacular ice sculptures and snow art.
💡 Tip: Dress warmly as temperatures can be freezing during the festival.
Info: The Sapporo Snow Festival, held every February in Hokkaido’s capital city, is one of Japan’s most famous winter events. The festival transforms Sapporo into a magical snow-covered wonderland, showcasing massive, intricate snow and ice sculptures across several sites, including Odori Park, Susukino, and Tsudome. These sculptures often depict famous landmarks, anime characters, and cultural icons, beautifully illuminated at night. Visitors can also enjoy snow slides, food stalls, and winter sports activities. With its stunning artistry and festive atmosphere, the Sapporo Snow Festival offers a unique and unforgettable winter experience in Japan.